Part Time Brand and Marketing Strategist Job at Sordan Construction Inc, North Andover, MA

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  • Sordan Construction Inc
  • North Andover, MA

Job Description

Benefits:

  • Bonus based on performance
  • Flexible schedule
  • Opportunity for advancement

Job Overview

This is a part-time role designed for someone who thinks like a future CMO—not a traditional marketing executor. We are seeking a high-level Brand & Marketing Strategist to help define and guide marketing direction across a portfolio of growing businesses in construction, real estate, and emerging technology.

This is a strategy-first role , focused on customer insight, positioning, and communication—not day-to-day execution.

You will work directly with leadership to bring clarity to:

  • Who we target
  • How we position
  • How we communicate across every stage of the customer journey

This role is designed to evolve into a full-time leadership position (Head of Marketing / CMO) as the business continues to scale.

Key Responsibilities

Customer & Market Strategy

  • Identify and define primary and secondary customer segments
  • Analyze market dynamics, competitors, and positioning opportunities
  • Develop clear customer profiles, including motivations, decision drivers, and pain points

Brand Positioning & Messaging

  • Define and refine brand positioning across multiple business lines
  • Develop clear, differentiated value propositions
  • Create messaging frameworks tailored to different audiences and channels
  • Ensure consistency across all marketing and sales communication

Customer Journey & Communication Strategy

  • Map the full customer journey (awareness consideration decision post-sale)
  • Identify key touchpoints and opportunities to improve engagement and conversion
  • Define communication strategies for each stage, including:
  • Advertising messaging
  • Website and landing pages
  • Email and SMS follow-up Sales alignment

Marketing & Funnel Alignment

  • Audit existing marketing channels, campaigns, and funnels
  • Identify gaps between brand, messaging, and sales execution
  • Provide strategic recommendations to improve lead quality and conversion

Strategic Collaboration

  • Work closely with leadership to align marketing with business objectives
  • Provide guidance to internal team members or external vendors responsible for execution
  • Support strategic planning for future marketing initiatives and growth

Qualifications

Required

  • 5+ years of experience in marketing, brand strategy, or related field
  • Proven experience in developing positioning, messaging, and go-to-market strategy
  • Strong understanding of customer behavior, lead generation, and conversion
  • Excellent written and verbal communication skills
  • Ability to think strategically while staying grounded in practical application
  • Comfortable working independently and advising leadership

Preferred

  • Experience in construction, real estate, home services, or related industries
  • Experience working with growing or multi-entity businesses
  • Familiarity with digital marketing channels (Meta, Google, websites, funnels)
  • Experience collaborating with sales teams to align messaging and conversion

Compensation

  • $35 – $50 per hour, depending on experience
  • Flexible part-time schedule (15–25 hours/week)
  • Opportunity to transition into a full-time leadership role (CMO track)

Why This Role Is Different

  • Strategy-first role with real influence on business direction
  • Direct collaboration with leadership (no layers, no bureaucracy)
  • Opportunity to shape marketing across multiple growth-stage initiatives
  • Clear path to evolve into a Head of Marketing / CMO position

How to Apply

Please submit:

  • Resume
  • Brief cover letter outlining your approach to brand and marketing strategy
  • Examples of relevant work (positioning, messaging frameworks, strategy documents, etc.)

office@sordanconstruction.com
Subject: Brand & Marketing Strategist Application

Job Tags

Hourly pay, Full time, Work at office, Flexible hours

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