Job Description

Why Join the Peterman team? Peterman Brothers is a family owned company, founded right here in central Indiana. Starting out in Pete Peterman's garage in 1986, we have grown to have over 500 employees within 11 locations across Indiana, Ohio, and Kentucky! As a growing company, we offer some of the best benefits in the industry. Here's some of our favorites: Top Compensation Package Hybrid Schedule 401k w/ Company Match Personal Time Off (2 weeks to start) HSA w/ Company Contribution Medical Insurance: Health, Dental, Vision, Life Voluntary Insurance Options Employee Assistance Program Employee Discount 6 Paid Holidays with 2 Additional Paid Floating Holidays Bereavement Pay Paid Birthday Off Company Events & Parties Advancement and Growth Opportunities And so many more! The Role: Own and drive revenue growth by activating our existing customer base. You'll turn data and insights into action building targeted marketing campaigns that fill technician schedules, increase repeat business, and create measurable impact across all markets. What You'll Do: Partner with operations leaders to understand real-time technician capacity and service demand Develop and execute targeted marketing campaigns to drive bookings and fill open capacity Build and manage campaigns across email, SMS, paid digital, programmatic, and direct mail Grow and retain memberships through seasonal campaigns, reminders, and reactivation efforts Identify opportunities within the customer database to drive repeat business and cross-service adoption Support recovery of unsold estimates through follow-up strategies and outreach campaigns Assist in generating customer reviews and improving online reputation across markets Track and analyze campaign performance, including booked calls, revenue, and ROI Optimize messaging, targeting, and channel strategy based on performance data Collaborate with marketing, sales, and operations teams to align efforts with business goals Support communication strategies for newly acquired companies and customer integration efforts What You'll Need: 5+ years of experience in marketing strategy, CRM/database marketing, lifecycle marketing, or digital media Experience executing multi-channel campaigns (email, SMS, digital advertising, direct mail) Strong understanding of customer segmentation and database-driven marketing strategies Analytical mindset with the ability to connect marketing performance to revenue outcomes Highly organized with the ability to manage multiple campaigns across markets Strong communication skills and ability to collaborate across departments Self-starter mentality with the ability to identify opportunities and take initiative Ability to adapt in a fast-paced environment with shifting priorities Bachelor's degree in marketing, business, or related field preferred (or equivalent experience) Schedule: Hybrid schedule - must live within one hour of the office (2-3 days in office required) Want to join a company that puts people first? Apply today, and our talent team will take it from there. If you're ready to chase your dreams, pick Peterman Brothers, where great service runs in the family! Peterman Brothers is an Equal Opportunity Employer.

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